Gridforce Case Study
Gridforce are leading suppliers of ground reinforcement systems used for car parks, drive ways, walkways, events and much more. Gridforce are part of ‘The Corden Group’ of companies, who specialise in the manufacture of construction and building products for small maintenance work and large scale civil engineering projects.
HOW WE HELPED
AMI were called to put right a failing strategy which was put in place by another marketing agency. To begin with, we made sure to identify the relevant target audience to engage with, which was completely ignored by the previous provider. Knowing who to reach, we then produced a highly engaging easy to use E-commerce (shop-online) website, with many interactive features, such as material calculators, testimonials & product videos and much more.
We also put in place a highly effective social media, SEO, Google Ads campaign, along with sophisticated website tracking and analytics. Within three months of the new website and marketing strategy being implemented, Gridforce were receiving record numbers of online sales, which continue to this day.